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Hi! I'm Iryna Unguryan,
a content marketer and a storyteller

I use content to catch attention and build relationships with audiences, engage communities, and convert leads

Scroll down to see how I do it

work

Thought leadership via content

Building authority and reputation as a thought leader in a certain area is a toll order. Read the story to learn how I approached the challenge and what came out of it

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Content for virality and community

Community is what many brands dream of building. In this case study, I look at how content has played the main role in building a viral community for sales, revenue and marketing teams

Website content experience with UX writing

Content is more than just a clear copy, content is about the structure, logic, and context with the help of which users navigate your website, your offering and your philosophy as a brand

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Sales decks and product collateral

Marketing exists to help Sales, and content is the central part of that. The toughest part? To create decks that would translate value to leads, match marketing messages, but also be useful to everyone on the sales team

Case coming soon...

Content Marketing

Content Marketing is more than a strategy; it's an attitude. It covers creating, using and re-purposing content in its different formats to connect and win audience's attention, interest and loyalty

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Quick content reference

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Webinar

I produced content for Guided Selling webinar hosted by Revenue Collective and featuring TOPO and Gartner

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Research

I managed and curated research-driven product content for thought-leadership

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Storytelling

I write short stories that are like bite-sized movies that play out in your head when you read them

Let's work together

Get in touch with me today and find out how we can work together

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